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Tell us a bit about yourself, and how the EITW story began? I was always drawn to organic shops and products, even without having any background knowledge. I just loved it, and it somehow felt good using, eating and wearing organic products. Once my children were born, I started to take the time to investigate...

Merino wool is well known for being soft, fine and more sensitive than many other fabrics – so it lends itself perfectly to children’s clothing. To fully understand the many benefits that organic certified Merino wool can deliver, it’s best to start at the source of this natural, renewable fibre; the Merino breed of sheep....

» view the article Why choose merino wool kids’ clothes?

Merino wool is well known for being soft, fine and more sensitive than many other fabrics – so it lends itself perfectly to children’s clothing. To fully understand the many benefits that organic certified Merino wool can deliver, it’s best to start at the source of this natural, renewable fibre; the Merino breed of sheep....

Here at Elves, we talk a lot about sustainable kid’s clothes. For us, sustainability refers to an environmental and ethical standard. Moreover, adhering to sustainable standards, we believe, is a moral obligation that we should all try to follow. Today, we see most industries using the term ‘sustainability’. But what does sustainability mean for kid’s...

» view the article How are Organic Kids Clothes Sustainable?

Here at Elves, we talk a lot about sustainable kid’s clothes. For us, sustainability refers to an environmental and ethical standard. Moreover, adhering to sustainable standards, we believe, is a moral obligation that we should all try to follow. Today, we see most industries using the term ‘sustainability’. But what does sustainability mean for kid’s...

There are some obvious advantages to buying organic baby clothes. No pesticides, fertilizers or other chemicals are needed, and you can dress your children knowing their clothing is environmentally friendly, protecting our precious planet. That said, the question of whether they are necessary depends deeply on your values and needs. As a parent or caregiver,...

» view the article Are organic children’s clothes necessary?

There are some obvious advantages to buying organic baby clothes. No pesticides, fertilizers or other chemicals are needed, and you can dress your children knowing their clothing is environmentally friendly, protecting our precious planet. That said, the question of whether they are necessary depends deeply on your values and needs. As a parent or caregiver,...

The baby shower is an essential special time for new mums-to-be to get together with family and friends to celebrate the impending arrival. Moreover, this is a rite of passage and important bonding time. Essentially, baby showers are a chance to advise and support the excited mum-to-be, have some fun with baby-themed games, and also...

» view the article Organic Baby Shower Gift Guide

The baby shower is an essential special time for new mums-to-be to get together with family and friends to celebrate the impending arrival. Moreover, this is a rite of passage and important bonding time. Essentially, baby showers are a chance to advise and support the excited mum-to-be, have some fun with baby-themed games, and also...

Ever since my boys arrived on the scene, I was determined to find clothes for them that not only felt good but also were unisex. I was looking for organic, fair trade, cotton production with a minimal impact on the environment too. In other words, not just clothes covered in dinosaurs, Bob the Builder, robots...

» view the article Just Dress Them Like Kids – Unisex Eco Clothing

Ever since my boys arrived on the scene, I was determined to find clothes for them that not only felt good but also were unisex. I was looking for organic, fair trade, cotton production with a minimal impact on the environment too. In other words, not just clothes covered in dinosaurs, Bob the Builder, robots...

As a parent, especially during the first few weeks, you quickly realise just how vital frequent nappy changes are to a baby’s happiness, health and hygiene. With such delicate skin, it’s not just the frequency of changing that can prevent soreness, the quality of the fabric is paramount too. Many disposable nappies contain chemicals and...

» view the article 5 reasons why parents are choosing reusable nappies