Fibre for Good

Fibre for Good was started by Carl Ludwig and Fiona Su out of the desire to address the devastation environmental impact of the fashion industry and find a healthier approach to baby and kids clothing.

By discovering that a clothing factory in Bangladesh was going through 2700 litres of water to produce one single t-shirt, Carl Ludwig found the answer in Organic Natural Colour Cotton (ONCC).

ONCC grows in 3 earthy colours.

Cultivated organically using regenerative farming techniques, it is simply picked by hand and converted into thread, then cloth.

No dyes, bleaches, or chemicals are added.

This lack of damaging processing gives ONCC a super soft cashmere like feel and also retains a range of natural properties that make dressing your baby in organic soft clothes healthier in lots different ways.